Cholo is one of the more seasoned directors of TV commercials in the Asian region, who broke into Philippine cinema co-writing and directing his multi-award winning film, Nasaan Ka Man. This feature film debut swept the 2006 Filipino Academy of Movie Arts and Sciences (FAMAS) awards for Best Story, Screenplay, Picture and Director – an award which the Gawad Tanglaw ng Lahi also bestowed upon him for the same film.

Always open to new ways of expressing his passion for the visual arts, Cholo embraces the new frontier as Creative Director of HOTBOX –­ a creative studio specializing in strategic web content and design for social media. He is also a member of ORIGIN8 – a film production company composed of established filmmakers passionate about creating meaningful films that inspire social change.

When on vacation, Cholo captures life through photography.

In giving back, Cholo leads an advocacy of POSITIVISM.