Cholo is one of the more seasoned directors in the Asian region today. Aside from directing TV commercials, He also broke into Philippine cinema co-writing and directing his multi-award winning film, Nasaan Ka Man. This feature film debut swept the 2006 Filipino Academy of Movie Arts and Sciences, FAMAS awards for Best Story, Screenplay, Picture and Director – an award which the Gawad Tanglaw ng Lahi also gave him for the same film.
In 2008, he co-founded ORIGIN8 MEDIA – an independent movie-making company established by indie filmmakers committed to creating movies that are original and meaningful as they are commercially viable.
In 2011, he co-established GUNG HO FILMS manila, A team-up of Directors and Producers who are committed to clean and lean productions that yield mean results.
When taking a break, Cholo wanders about capturing life on the streets and shares it in his blog - POSTCARDS & POST ITS.
In giving back, Cholo leads an advocacy of POSITIVISM.