Cholo is one of the more seasoned directors in the Asian region today. Aside from directing TV commercials, He also broke into Philippine cinema co-writing and directing his multi-award winning film, Nasaan Ka Man. This feature film debut swept the 2006 Filipino Academy of Movie Arts and Sciences (FAMAS) awards for Best Story, Screenplay, Picture and Director – an award which the Gawad Tanglaw ng Lahi also gave him for the same film.

To keep his passion burning, he joined ORIGIN8 MEDIA – a film company established by multi awarded filmmakers committed to creating films that are original and meaningful as they are commercially viable.

When taking a break, Cholo captures life through street photography and shares it in his PHOTOBLOG.

In giving back, Cholo leads an advocacy of POSITIVISM. .